You searched for: "*"

The results has been filter on Authors containing Jennifer Hubbe.
ANA has found 1 results for you, in 166 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Jennifer Hubbe, Renato Mannheimer
August 1, 1998
×

Citation

Hubbe and Mannheimer (1998a, August 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research